![]() At the same time, there are 1.4 billion active Apple devices in use, and 92 percent of iPhones and iPads run the latest operating system, or the version before that. That’s wooed more than 20 million developers who have created over 2 million apps for Apple’s platform. The App Store drove $46.6 billion in spending last year, almost double the amount spent on Google’s Android equivalent, according to Sensor Tower estimates. So far, Apple has managed to make the strategy work. There will be new health applications, a Calculator and a Books app for listening to audio books from your wrist, the people familiar with the plans said. But Apple has its own new Watch apps in the works, too. This could open up huge new opportunities for outside developers, boosting app installations. Apple plans to add the App Store directly to the Watch so users can download apps on the go. New features coming to the Apple Watch illustrate the balance the company must strike. We want more app businesses to thrive - including the ones that compete with some aspect of our business, because they drive us to be better.” “Developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules,” Apple said in a recent statement rebutting Spotify’s complaint. presidential candidate Elizabeth Warren has proposed splitting the App Store from the rest of the company, although few other policymakers have supported the idea. Spotify Technology SA and other app makers have complained to European antitrust regulators that Apple’s own software and services give it an unfair advantage on the App Store. That helps differentiate its devices from rivals but sometimes upsets third-party developers. The company provides new tools for these partners, but it is increasingly building its own versions of popular apps, too. ![]() Part of the allure of iPhones and iPads also comes from all the different apps made by independent developers. Additionally, it is improbable that Apple will discuss the M2 and M3 chips in the same event.It’s a delicate balance. However, Gurman has clarified that these devices will not be available until the end of this year or early next year. ![]() More information regarding this can be expected during the keynote. It has also been disclosed by Gurman that Apple is presently testing its upcoming M3 Pro chip for a range of devices including iMacs, a new 15-inch MacBook Air, and iPad Pro, among others. These new machines are aimed to ‘ overhaul the Mac lineup‘ but there’s no word whether or not they will be unveiled during the upcoming Apple event. ![]() The first one is said to have the M2 Max chip with 8 performance cores and the second Mac has the M2 Ultra chip with 16 performance cores. This is probably for the Mac Studio and we can expect two models for the same. In the latest Bloomberg report, Gurman also mentioned that the M2 Max and M2 Ultra chips are in the testing phase. With all of the new hardware and software, I expect the keynote to be one of Apple’s longest ever and easily exceed two hours.- Mark Gurman May 31, 2023 I’m expecting three major focus areas next week: 1) several new Macs, 2) the mixed-reality headset, 3) the new OSs.
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